TREND
TREND+CONCEPT DEVELOPMENT
TREND
TREND+CONCEPT DEVELOPMENT
To begin every season at Claire’s, my team and I pull tons of research through other trend services/publications, trend shopping (both online and IRL including international travel) and social media. From there we work directly with the VP of Design and the Design Managers to craft stories that determine the direction of the season by age group and department.
Below is a sampling of a Global Trend Presentation, followed by reports we do throughout the year.
2015-2018 (High Sierra + Mazu Swim)
PRINTS
PRINTS
PRINTS
PRINTS
Below is a sampling of prints done between the years of 2013-2018 at both Mazu Swim and High Sierra.
BACK-TO-SCHOOL BACKPACKS
BACK-TO-SCHOOL BACKPACKS
BACK-TO-SCHOOL BACKPACKS
BACK-TO-SCHOOL BACKPACKS
At High Sierra, I was the sole textile designer, color expert and I would also put together trend boards for each print. All of the below were produced between 2016-2018.
Logos/Graphics
LOGOS / GRAPHICS
Logos/Graphics
LOGOS / GRAPHICS
ABOUT
ABOUT
ABOUT
ABOUT
Hi, I’m Amanda (she/her)
I am currently the senior trend manager for Claire’s with 18 years of experience in the fashion industry. I have a “passion for fashion!” through endless self expression that started from a very young age. I have moved from mostly print design roles (with a stint in costume design/styling) during my 11 years in NYC, to more of a trend focus after moving back to the Chicago area. Truthfully, I love everything about the design process from trend to product design, to how to market it to the consumer. I love being able to forecast, influence and create stories each season that speak to our customer. I pride myself in being a team player and a strong leader who will both speak up + lift others up. I never stop learning from the people around me, and I always strive to treat everyone I work with with an equal level of respect.
In my free time, I love to hike, go thrifting, and see live music. I also have a homemade greeting card hobby ;) I am a staunch feminist (and a leader on our Claire’s Woman + Girl Empowerment Resource Group) so you will also find me organizing and looking for ways to achieve equity for all. My wonderful partner Tyler, my two awesome kiddos June + Romy, and my husky Quinn make up my amazing support system.
Please reach out to arledonne@gmail.com, or LinkedIn link below to get in touch!